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Notes from the studio.

Short reads on production, branding and growth. Sample posts for layout.

Journal

Notes from the studio.

Short reads on production, branding and growth. Sample posts for layout.

Production · 4 min

How to brief a 30-second TV commercial

The five decisions that save days on set and lakhs in reshoots.

Web · 5 min

Why your clinic website loses patients at the form

Small changes to appointment forms that lift enquiries.

Branding · 3 min

A logo is not a brand: what to fix first

The order that makes a new identity actually stick.

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